Hi, welcome.

I'm currently going through a bit of a re-brand myself. New projects coming soon…

In the meantime, I've always believed that good design comes from good conversation, so if you have a project in mind, let's chat.

Air New Zealand

Air New Zealand

2023 – 2025
2025 – Present

2023 – 2025
2025 – Present

Brand Design Lead
Independent Contractor

Brand Design Lead
Independent Contractor

Creative direction for Tūhono, Air New Zealand's annual supplier awards, shaping the visual identity and event experience across physical and digital environments.

Premium check-in experience refresh for Auckland International Airport, overseeing the spatial brand experience, wayfinding system, and end-to-end customer journey.

Creative direction for Tūhono, Air New Zealand's annual supplier awards, shaping the visual identity and event experience across physical and digital environments.

Premium check-in experience refresh for Auckland International Airport, overseeing the spatial brand experience, wayfinding system, and end-to-end customer journey.

Creative direction for Tūhono, Air New Zealand's annual supplier awards, shaping the visual identity and event experience across physical and digital environments.

Premium check-in experience refresh for Auckland International Airport, overseeing the spatial brand experience, wayfinding system, and end-to-end customer journey.

Mako Architecture

2023

2023

Brand Identity, Digital

Brand Identity, Digital

The brand identity for Mako Architecture is anchored by it’s monogram. The mark draws inspiration from structural silhouettes and rooflines.

HeyBond

2025

Brand Identity, Digital

Digital consultancy brand for founder Harriet Bond, translating her core values of human connection, empathy, and clarity into a visual system that feels approachable yet confident.

Digital consultancy brand for founder Harriet Bond, translating her core values of human connection, empathy, and clarity into a visual system that feels approachable yet confident.

ARC Whisky

2020

2020

Brand Identity, Social

Brand Identity, Social

HeyBond

2025

Brand Identity, Digital

More projects available on request
madelinelaffey@gmail.com

More projects available on request
madelinelaffey@gmail.com

© 2026 Madeline Laffey

© 2026 Madeline Laffey

© 2026 Madeline Laffey