I’m a graphic designer specialising in brand identity and strategy. I’m drawn to the thinking behind the work, the insights, research and storytelling, and how these shape meaningful design.

I’m a graphic designer specialising in brand identity and strategy. I’m drawn to the thinking behind the work, the insights, research and storytelling, and how these shape meaningful design.

I’m a graphic designer specialising in brand identity and strategy. I’m drawn to the thinking behind the work, the insights, research and storytelling, and how these shape meaningful design.

Air New Zealand

Air New Zealand

2023 – 2025
2025 – Present

2023 – 2025
2025 – Present

Brand Design Lead
Independent Contractor

Brand Design Lead
Independent Contractor

HeyBond

2023

Brand Identity, Digital

Mako Architecture

2023

Brand Identity

Mako Architecture

2023

Brand Identity, Digital

ARC Whisky

2020

Brand Identity, Social

HeyBond

2024

Brand Identity, Digital

© 2026 Madeline Laffey

© 2026 Madeline Laffey

© 2026 Madeline Laffey